Tackling the Hot Trends in Customer Loyalty - Experiential Rewards and Cause Marketing

Research shows that there are nearly two billion memberships in U.S. Loyalty programs with the average household belonging to 14 programs but only actively participating in 6.2*. The saturation of loyalty offerings means that competition for consumer participation and share of wallet is at an all time high. Loyalty marketers are faced with the pressure to innovate in order to keep pace or risk getting lost in the mix.

Join Epsilon and LoyaltyOne, as they explore two of the hottest trends in loyalty marketing, drawing on real-life case studies from cutting-edge programs during this on demand webinar. They will discuss first the growth of experiential rewards – those hard-to-find, event-based rewards such as back-stage concert passes that really set a loyalty program apart - and the ever important cause marketing, a strategy that benefits brand by influencing consumer behavior on a social level.
 
You will learn:
• How to evolve your loyalty strategy, including how to create high-yield customer relationships
• How to use data to predict and analyze behavior, select strategically aligned partners
• The best ways to leverage the latest in technology in your loyalty efforts
 
*COLLOQUY’s Loyalty Marketing Census