REI Rolls Out the Welcome Mat with a Year's Worth of Welcomes
When it comes to welcome emails, REI rolls out the red carpet to greet new subscribers and introduce them to its programs. Beyond its online and Point-of-Sale capture welcome email programs, the outdoor gear retailer offers a yearlong, multi-step welcome series especially for its Co-Op members. The series not only highlights membership benefits, but it continually educates subscribers about the company and its many features to maintain interest.
REI is one of the 200 brick-and-mortar and online retailers Email Institute and Multichannel Merchant surveyed as of the joint research project documenting welcome email strategies. In this case study, read how REI effectively uses its welcome series to keep customers engaged beyond the initial welcome message.
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