New Year, New Messaging, New Opportunity ... All in Real Time
In an age when consumers are able to interact in many channels and receive relevant information twenty-four hours a day, seven days a week, marketers must capitalize on each and every interaction; real-time messaging is the tool to do just that and more. As a customer engagement vehicle, real-time messages deliver immediate one-to-one communications that are targeted, relevant and timely.
Epsilon research shows that consumers around the globe are savvy email users and expect email marketing messages to be based on their past purchase behavior as well as stated preferences. Taking this concept on step further, these targeted messages should arrive in an inbox at the exact moment when a consumer is already engaged with that brand. A scheduled batch-and-blast approach does not generate the return on marketing investment that a Real-Time Messaging (RTM) campaign can produce for today's email marketer. Thus, marketers should strive to send a million messages to a million customers, instead of one message to a million customers.
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