Q4 2012 North American Email Trends and Benchmarks

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Q4 2012 North American Email Trends and Benchmark

Email continues to play a vital role in the marketing mix. The channel not only drives strong ROI in customer acquisition, but it increasingly powerful to engage consumers. Marketers looking to make an impact among subscribers are increasing their use of triggered messaging.

According to the Q4 2012 North America Email Trends and Benchmarks report, Triggered messages resulted in a 70.5% higher open rates and 101.8% greater click rates when compared to Business As Usual (BAU) messages in Q4 2012.

BAU Non-Bounce rate remained strong at 96%. Triggered messages accounted for 5.0% of total volume, 73% higher than Q411 (2.9%). 50% of an average email file had at least one open or click during the 12-month study period.

Epsilon
, the global leader in delivering direct-to-consumer connections that drive business performance, and Email Institute, the Epsilon-powered email best practices destination, released the quarterly report.
 
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