Q4 2009 North America Email Trends and Benchmarks Results

Over 30 Billion Served

Epsilon's Q4 2009 North American Email Trends and Benchmarks is a complete review and analysis of 2009 results and how to apply lessons learned in 2010.  The analysis is compiled from over 30 billion emails sent by Epsilon in 2009, across multiple industries and hundreds of clients.

Also available from within the Webinar is a copy of Epsilon’s latest Email Trends and Benchmarks Report, broken out by 13 major industries.

Takeaways from the annual trends & benchmarks wrap up included industry specific data reflecting changes in marketer and consumer behaviors that are affecting email volume, open rates, and click rates. A special high-level holiday trend comparison was also reported, to help marketers plan for 2010.

Report Highlights:

• Open rates remain strong at 22.0%, increasing 5.3% from Q4 2008. Nine of the thirteen industries had an increase in open rates over Q4 2008.
   
• The average click rate is 5.9%, up slightly from this same time last year (5.8%).
   
• During the high-volume holiday season, the average volume per client increased 25.8% from last quarter and was up 9.8% from last year.
   
• Epsilon’s client base had 94.1% inbox deliverability for Q4, higher than Return Path’s average reported deliverability of 84.0% across a sample of US and Canada commercial email.
   
• Two of the thirteen industries tracked, Consumer Products CPG and Consumer Services Telecom, saw an increase in all three metrics – opens, clicks and non-bounce rate – compared to last year.

The quarterly analysis is compiled from over 7 billion emails sent by Epsilon in October, November and December 2009, across multiple industries and approximately 170 participating clients.  The analysis combines data from both of Epsilon’s proprietary platforms, DREAM and DREAMmail.

Fill out the form on the right to download this research and view the Webinar.
 
Click here to to download the previous quarter's benchmarks.