Q3 2012 North American Email Trends and Benchmarks
Pull the Trigger
Epsilon, the global leader in delivering direct-to-consumer connections that drive business performance, and Email Institute, the Epsilon-powered email best practices destination, released the Q3 2012 North America Email Trends and Benchmarks report.
The report shows continued growth in the deployment of triggered marketing communications, with 10.3% year over year growth. Triggered messages yielded 75.1% higher open rates and 114.8% higher click rates compared to Business As Usual (BAU) messaging in Q3 2012.
• BAU Non-Bounce rate remained strong at 96.1%.
• Triggered messages accounted for 2.6% of total volume, 19.1% higher than Q311 (2.3%).
• Nearly half of an average email file (49%) had at least one open or click during the 12-month study period.
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