Q3 2010 North America Email Trends and Benchmarks
Make Your Message Count
Epsilon and the Email Experience Council released the Q3 2010 North America Email Trends and Benchmarks Results which show six of the thirteen reported industries saw an increase in open rates over Q3 2009.
The quarterly analysis is compiled from 5.4 billion emails sent by Epsilon in July, August and September 2010, across multiple industries and approximately 150 participating clients. The analysis combines data from both of Epsilon’s proprietary platforms, DREAM and DREAMmail.
• Open rates remain steady at 22.0%, the same as Q3 2009. Six of the thirteen industries had an increase in open rates over Q2 2009.
•The average click rate is 5.4%, up from the previous quarter (5.2%).
• The average volume per client increased 10.2% from Q3 2009.
• 63.1% of emails delivered by Epsilon were categorized as Marketing messages.
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