Q2 2013 North American Email Trends and Benchmarks
Buck the Trends
Epsilon’s latest Email Trends & Benchmark Report reveals higher open rates mixed with declining click-through rates.
However, a deeper look at the metrics reveals:
• Which industry sectors are getting it right with high click-to-open rates
• The best and worst performing email message types
• The metric that shows marketers are getting better at keeping subscribers engaged
• Which vertical is the best at engaging new subscribers
“In our previous Email Benchmark reports we have encouraged email marketers to pay specific attention to their unengaged email subscriber population. Our Q2 2013 findings indicate marketers have been doing just that,” said Judy Loschen, Vice President of Digital Analytics at Epsilon. “However, acquiring a new email subscriber is just half the battle. Keeping the consumer engaged with the brand is just as important. Engagement is not a linear process; it’s a continual loop that requires a lot of work, but yields loyal customers with higher lifetime values.”
Download the latest report to compare your own email program against leading brands and your vertical segment.
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