The Multichannel Integration Imperative: 15 Actionable Ideas You Can't Afford Not to Know

The customer is in control of the shopping experience. So how can marketers improve the customer experience while also driving sales? Effectively using the data you have as well as capturing other key data is key to success. Learn from Epsilon's expert retail marketers -  strategies and stories for improving the shopping experience for customers and grow sales.

This research is from a session at eTail West 2010 presented by Jean Yves Sabot, Vice President of Abacus, a Division of Epsilon Targeting and Geoff Smith, Vice President of Field Marketing. 

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