Measuring the Value of Email Marketing for the Financial Services Industry

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Common Cents Email Marketing Campaigns
Today’s headline reads, “Glimmers of hope in the economy.  That’s no doubt much needed positive news in these tumultuous times.  As a financial service provider, you need a cost effective and expeditious way to reach customers regularly with communications that provide relevant and valuable information.  Eight out of 10 respondents who receive email marketing from financial institutions say that it is a “great way to learn about new products”.

Top Reasons consumers subscribe to permissions based email from financial services companies:

  • 75% want to receive e-statement notifications.
  • 74% want to receive account alerts such as statement ready, fraud protection, overdraft, etc.
  • 69% want to receive personalized content based on their website activity, past investments, etc.

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