Marketing to Millennials
One size doesn’t fit all. Target your target.
Are you limiting your marketing efforts? Research has shown that millennials (ages 18-25) around the globe communicate across all online platforms, giving marketers multiple points of engagement. Results from Epsilon’s Global Consumer Email Study of over 4,000 consumers shows that millennials differ from other age groups when asked about their choice of primary online form of communication. Another significant finding of the study is millenials receptivity to frequent permission-based emails. This can significantly impact a marketer’s bottom line by effecting online and offline behaviors.
In this report you will learn:
- How to tailor your marketing efforts
- Leveraging campaigns across multiple interactive channels
- Differentiating usage of media across consumer age categories
A significant portion of market research conducted today is keenly focused on the demographic group commonly referred to as Gen Y or “millennials.” Millennials can be differentiated from other generations by their quick adoption and sophisticated use of new media, such as social networks and SMS/text messaging. However, does this trend of differentiation by media use transcend cultural and national boundaries? Epsilon’s recent Global Consumer Study provides a basis for substantiating this claim.
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