Market Trend Dimension on Total Source Plus
It is a strategy that all marketers strive to incorporate into their marketing programs. In a perfect world, we would have a full set of data on all of our customers and prospects. What do we have? The right data variables and categories – it’s what makes the difference. Delivering a superior roll out rate for modeled data of nearly 60%, two times more than most marketers have grown accustomed to, is the power of TotalSource PlusTM.
Join Laura Lucido, Epsilon’s Senior Product Manager, Product Marketing & Insight, and Peter Zajonc, Senior Director, Analytical Consulting Services of Epsilon, as they review Epsilon’s 15-minute on-demand tactical Webinar, TotalSource PlusTM: Market Trends Dimension.
During this Webinar, you will learn about:
• Data that differentiates consumer behavior in the marketplace.
• How both online and offline marketers are in demand of industry-specific purchase propensities.
• Analytical strategies and tools that provide access to key consumer behaviors while eliminating the need for custom analytics at each and every instance.
• The cost efficiencies of Market Trends and how they leverage the capabilities of TotalSource PlusTM data elements in one streamlined application.
Fill out the form to the right to watch the on demand webinar and download the presentation.