Making Connections: Optimizing Email for Mobile Viewing
Mobile devices today have become nearly ubiquitous commodities. As the need to stay connected and informed on the go increases, marketers increasingly understand the value in engaging consumers through their mobile devices. And as consumer adoption of mobile devices continues to grow, so does the need to offer an optimal viewing experience.
While device fragmentation presents some hurdles, multiple ways exist for marketers to ensure their mobile audience has the best email viewing experience possible. Marketers that offer optimized mobile email as part of their marketing strategy will not only gain a competitive edge, but they will stay relevant and engage consumers to keep pace with the changing times.
To learn more about how to optimize emails for mobile viewing, fill out the form to the right to download this research.