Live It with Charter - Earning Loyalty through Segmentation and Engagement Webinar
Please join Craig Lawrence, Corporate Manager of Loyalty & Retention Marketing at Charter Communications, and Jeff Kindle, Vice President and General Manager of Epsilon as they present a webinar on Charter Communications' customer loyalty program.
Live It with Charter® is one of the most successful subscription based loyalty programs in the cable industry with nearly 900K members. It focuses on customer retention through the use of data throughout the customer's lifecycle. In addition, the program goes beyond traditional rewards by appealing to the emotional aspect of a customer's experience with Charter's services. In short, the program provides its members with a memorable and rewarding experience that keeps them coming back for more.
This is a great opportunity to learn how customer-centric changes have taken the program to the next level.
From this webinar, you'll learn:
• Segmentation beyond the norm – insightful customer data drives incremental revenue.
• Engagement strategies to move your loyalty program ahead for the next year and beyond.
• How to incorporate the emotional component of marketing into your loyalty program.
• A review of how a subscription based framework drives positive results.
Fill out the form to the right to watch the on demand webinar and download the presentation.