Inside the Inbox: Trends for the Multichannel Marketer
Don’t pretend. Buck the trend.
One of the tremendous challenges for marketers is cutting through the proliferation, the abundance; better yet, the inundation of media messaging. The opportunity to enhance multichannel strategies that engage consumers locally, regionally and globally is open to digital marketers as they shift from campaign-centric planning and execution, to customer experience and lifecycle marketing.
In this report you will learn:
- How email is replacing other forms of marketing communications
- The new definition of Spam
- Relevance, timing and personalization as critical components
- Integration and tactical strategies
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