Inside the Inbox: Trends for the Multichannel Marketer

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Don’t pretend.  Buck the trend.
One of the tremendous challenges for marketers is cutting through the proliferation, the abundance; better yet, the inundation of media messaging.  The opportunity to enhance multichannel strategies that engage consumers locally, regionally and globally is open to digital marketers as they shift from campaign-centric planning and execution, to customer experience and lifecycle marketing.
 
In this report you will learn:

  • How email is replacing other forms of marketing communications
  • The new definition of Spam
  • Relevance, timing and personalization as critical components
  • Integration and tactical strategies

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