Holiday Trend Report 2010
Merry Marketing Tips
According to Epsilon’s Holiday Trend Report, creating a unique experience for customers across multiple channels will help marketers break through the clutter during the 2010 holiday season. Based on analysis of the 2009 holiday season, the research examines channel-specific trends, days of the week and weeks that were best for reaching consumers and how these trends compare to previous years.
Tips for multichannel marketers as they plan for the 2010 Holiday Season:
• Know your online and in-store buying and browsing trends from October through January – behavior in past years can guide future campaigns.
• Consider engaging consumers earlier in the season, especially if you are marketing big ticket items.
• Perform testing activities in the early holiday season while purchase patterns are weaker, to help maximize peak season performance (i.e. Thanksgiving week).
• Utilize triggered campaigns to target consumers who demonstrated early season interest – follow up with a combination of brand-building and hard-offer messages. Watch for abandoned carts and items saved in shopping carts to closely target customers.
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