Fall 2011 Email Gallery Look Book
Focus On Creative
Looking for a little creative inspiration? You’ve come to the right place! Take a break and peruse our stunning snapshot of emails that caught our collective eyes. Discover how focusing the right blend of creative, copywriting, subject line writing, and design made these 26 email marketers tops on our list! Walk away with best practices tips to enhance your next email campaign. Once again, the Look Book returns with its popular point‐and‐counterpoint critique. Hear what our experts have to say about the hottest email marketing tactic: horizontal emails.
NEW! In this edition, be sure to check out the Look Book Email Scorecard. Members from Epsilon’s Strategic Consulting and Advanced Analytics Group scored each email according to a list of industry best practice. Roll over the checkmark next to each email and see how marketers fared for their ability to get noticed in the inbox, to generate clickthroughs, and for their use of creative design. Scores were distributed based on the following criteria: open rate, sender name, subject line, pre‐header text, preview pane optimization, open rate, total clicks, Web visits, navigation, creative appearance, layout, and messaging.
Fill out the registration to the right to download your copy of the Fall 2011 Email Gallery Look Book.