Delivery Success and Email Reputation Management

Bookmark and Share

Reputation has to be earned, and can never be bought!
How can we improve our deliverability rate and performance? The world of deliverability can seem to be a battle between marketers and ISPs.

ISPs want good email in their mailboxes, but with a generally accepted figure of at least 90% of email volume being SPAM, ISPs have had to respond and implement tough filters to protect their users. Email delivery can be broken down to 3 main scenarios with email being delivered to the inbox, the spam folder or with the ISP refusing to allow the email into the mailbox at all. The ISPs have a complex system for making these decisions by analyzing senders and email content to assess how email should be handled. Successful deliverability can only occur if senders follow good practices and maintain a good reputation.
 
How much does reputation matter?
 
In this section of the Best Practices Guide we will cover the following:
 
• What is Sender Reputation?
• How is it used by ISPs?
• How is reputation calculated?
• How to build a reputation from scratch?
• The 5 Key Elements to Good Reputation
• What is a Spam Trap or Honey Pot?
 
 
Fill out the form to the right to download this research.
 
 

We utilize cookies and other web technologies when you create an account here. By submitting this form and creating an account, you are registering as a member of Email Institute, powered by Epsilon, and consent to our use of your information and our use of web technologies as described in our Privacy Policy.

Notice: We utilize cookies and other web technologies on our site. For more information regarding our use of web technologies, please review our Privacy Policy.

Sign Up

Enter your email below to sign up for our Weekly Spotlight Newsletter (sample)

Please use your work email address. As a benefit, you will receive periodic emails from Email Institute announcing new research and premium content.

Choose the industry that best describes your company.

Notice: We utilize cookies and other web technologies on our site. For more information regarding our use of web technologies, please review our Privacy Policy.