Data Drives Success for Leading Brands

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Insights from Dell, Kellogg’s, Pepsico, FedEx, and McKinsey & Company

Epsilon's EVP of Online Solutions, Eric Stein moderated a panel that discussed how top leaders in the CPG, Retail, Computer/Electronics, and Travel industries had successfully used data to drive their online marketing efforts. The panel will provided insights, expertise, and tools necessary for agencies to successfully leverage the latest marketing data and deliver campaigns based on deep insight on behalf of their clients.

 

This is a must see event for any agency professional wanting to unravel the complexities of big data and gain a competitive edge. The panel includes PepsiCo's Director, Consumer Engagement Optimization, Lawrence DiCapua, Dell’s Global Consumer & SMB CRM, Business Development Manager, Adrian Olvera, McKinsey & Company’s Partner, Marketing and Sales Practice, David Edelman, and Kellogg’s Vice President, CRM & Loyalty, Dan Keller will discuss how they have successfully used marketing data to drive their online marketing efforts. Dennis Shirokov Marketing Manager, Interactive Marketing, FedEx will also be joining this panel.

 

 

Fill out the registration form to the right to watch the panel discussion.

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