Confessions of an Online Shopper: An Inside Look at Email Marketing for the Retail Industry
Peruse Online in Your PJs
Okay, admit it. We all enjoy online shopping. You get all the fun of browsing, without the crowds. But did you know that nearly 2/3 of shoppers that receive email communications want to receive personalized content from companies?
Email is both a cultural and marketing phenomenon. In its relatively short lifetime, email has become so widespread and so often used, that it has firmly been established as an integral part of a multi-channel marketing scheme. In fact, it has surpassed other channels in almost every dimension – volume, frequency, and ease of execution - just to name a few.
Some strategic insights include:
- 87% of respondents who receive permission based email from retail companies said email is a great way to learn about new products.
- 88% download/print coupons.
- 79% click the “to learn more” button when browsing.
Fill out the form on the right to download this research.
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