Building Brands One Inbox at a Time: An Inside Look at Email Marketing for the Consumer Packaged Goods Industry
And You Think the Cereal Aisle is Crowded!
Buy Now! 10% Off! New and IMPROVED! Every day your customers are inundated with company marketing messages touting everything from the best peanut butter to miracle diet pills. Research shows that permissions based email from CPG companies positively enhances the company’s reputation and generates loyalty to its brands. But how do you get your brand message to the forefront and get relevant messages to your consumers?
Some strategic insights include:
- 91% of respondents that receive permissions based email from CPG firms say that email is a great way to learn about new products.
- 91% of the respondents downloaded or printed a coupon.
- 76% tried a new product for the first time.
- 67% researched retail locations that carry the product.
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