Acquisition Email Strategies - Life Beyond Housefile Marketing

Bookmark and Share

Think Strategically
 
Information in the marketplace about acquisition email programs is sparse, with most of the email advice, information, and statistics referring to retention programs (a.k.a. house file email). This creates a problem; many marketers grasp onto this information and assume it is also applicable to acquisition email programs. Unfortunately, that is not the case, and it often leads to mis-set expectations and frustrated marketers.
 
Logic (and experience) tell us that it is always harder (and more expensive) to acquire new customers than to maintain the ones we have, but many marketers forget this when it comes to email. To be successful, it’s important to consider and understand the key steps involved in creating a robust acquisition email program.
 
Fill out the form to the right to download this research.

We utilize cookies and other web technologies when you create an account here. By submitting this form and creating an account, you are registering as a member of Email Institute, powered by Epsilon, and consent to our use of your information and our use of web technologies as described in our Privacy Policy.

Notice: We utilize cookies and other web technologies on our site. For more information regarding our use of web technologies, please review our Privacy Policy.

Sign Up

Enter your email below to sign up for our Weekly Spotlight Newsletter (sample)

Please use your work email address. As a benefit, you will receive periodic emails from Email Institute announcing new research and premium content.

Choose the industry that best describes your company.

Notice: We utilize cookies and other web technologies on our site. For more information regarding our use of web technologies, please review our Privacy Policy.