2012 Holiday Trend Report
According to Epsilon’s 2012 Holiday Trend Report, creating pre- and post-holiday strategies that leverage consumer segmentation strategies will help marketers break through the holiday noise and drive online and in-store purchases. Based on analysis of the 2011 holiday season, the research examines channel specific trends, the days of the week and weeks that are best for reaching consumers, as well as how these trends compare to previous years.
“Holiday marketing communications, like all times of the year, need to focus on the consumer. Insight into past consumer behavior during this critical time of year will help marketers create more consumer-focused campaigns that really resonate,” said Jill LeMaire, Senior Director of Digital Strategy at Epsilon.
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