Don’t Get Caught Outside the Inbox
It’s not enough to have a snazzy subject line and free shipping anymore. With an overabundance of email messaging bombarding consumers each and every day, marketers must incorporate best practices to better target their audience. Email isn’t the only marketing tactic; it should be part of a broader comprehensive strategy.
The Epsilon Q2 2009 Email Trends and Benchmarks study shows an increase in open rates and steady click-throughs year over year. These findings reveal that email continues to be a valuable component of the multichannel marketing mix, and additional research shows that Epsilon clients’ deliverability is significantly higher than the industry average.
In addition, a study from Return Path, a leader in email reputation services, showed that only 79.3% of permission-based emails sent in the US and Canada during the first half of 2009 reached inboxes. Return Path also showed that Epsilon clients had significantly higher inbox delivery with 90% in Q1 and 87% in Q2 2009. Return Path conducted the study by monitoring data for more than 500,000 campaigns that used the Mailbox Monitor Seed List* System for January to June 2009. The study tracked the delivery, blocking and filtering rates and reviewed data from 45 Internet Service Providers (ISPs) in the US and Canada.
Fill out the form on the right to download this research.
Click here to download the previous quarter's benchmarks.