2009 Q1 Email Trends and Benchmarks

Don't pull over for directions; chart your course with confidence
Navigate the complicated marketing landscape by effectively driving you email campaign. Epsilon’s Global Consumer Email Study shows that today’s consumer has limited tolerance for irrelevant messages in their already oversaturated inboxes, but research shows that open rates are increasing.

Consumers are savvier than ever and email inboxes are often jammed with marketing communications.  Epsilon can show you how to map out the most strategic route for your email marketing efforts.

 

The Epsilon Q1 2009 Email Trends and Benchmarks study shows an increase in open rates and deliverability from Q1 2008 and a slight decrease in click rates from Q1 2008. These findings reveal that email continues to be an effective marketing vehicle and additional Epsilon research shows that performance extends well beyond the channel.
 
Epsilon’s recent Global Consumer Email Study revealed consumers are taking a variety of offline actions as a result of permission-based email communications. These trends are apparent around the globe with 59% of Asia Pacific consumers making an offline purchase as a result of email communications, followed by 53% in North America and 37% in Europe. Based on this research and the latest quarterly Email Trends and Benchmarks, email marketing continues to drive strong results. Sophisticated marketers are incorporating triggers, transactions, preferences, segmentation and other advanced analytics to produce more successful campaigns. 

 
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