2008 Q3 Email Trends and Benchmarks

Steady as She Goes
Staying the course is the direction that CMO’s are taking although the trends are showing stable performance. Despite declines in open rates, email continues to be a valuable channel for most, delivering a healthy return. The fact that deliverability rates are above 93% is a positive sign for the industry, which has been concerned with the increasing use of email filtering. Compiled from 6.2 billion emails across multiple industries, this data is a guideline for the upcoming quarters.
 
Additional findings in the Report:

  • Email performance and click rates by industry
  • Q3 2008 overall performance
  • Recommendations for the upcoming recessionary conditions


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