Are Gmail tabs hurting email marketers?
In the three months since Gmail's tabbed inbox was fully rolled out, there's been significant speculation around the impact on the state of email marketing performance. So far, it's clear that the inbox change at Gmail is not as cut-and-dried as email marketers would like it to be.
Epsilon's new study takes into account several factors—including smartphones and seasonality—to measure the effect of Gmail tabs on consumer engagment. Click here to download your copy.
During the month of February, we monitored the marketing campaigns across all channels that were inspired by the events in Sochi, Russia.
Our Winter Games 2014 Look Book highlights the best campaigns of the Winter Games, and reveals why our judges thought these brands' tactics placed them on the podium. You'll learn how:
Buck the Trends
Epsilon’s latest Email Trends & Benchmark Report reveals higher open rates mixed with declining click-through rates.
However, a deeper look at the metrics reveals:
• Which industry sectors are getting it right with high click-to-open rates
• The best and worst performing email message types
• The metric that shows marketers are getting better at keeping subscribers engaged