Winter Games 2014 Look Book

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During the month of February, we monitored the marketing campaigns across all channels that were inspired by the events in Sochi, Russia.
Our Winter Games 2014 Look Book highlights the best campaigns of the Winter Games, and reveals why our judges thought these brands' tactics placed them on the podium. You'll learn how:

Gmail Tabs: An In-depth Analysis

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Are Gmail tabs hurting email marketers?
In the three months since Gmail's tabbed inbox was fully rolled out, there's been significant speculation around the impact on the state of email marketing performance. So far, it's clear that the inbox change at Gmail is not as cut-and-dried as email marketers would like it to be.
Epsilon's new study takes into account several factors—including smartphones and seasonality—to measure the effect of Gmail tabs on consumer engagment. Click here to download your copy.

Q3 2013 Email Trends and Benchmarks

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Beyond the Welcome
From new technologies to mobile devices, the ways in which consumers engage with email continue to evolve. So far, this year we have witnessed the development of several new strategies and solutions that have advanced the email channel and its impact on consumer behavior.

Using dynamic messaging to market effectively to healthcare professionals

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Increasing demands on Healthcare Providers (HCPs) make commanding attention more difficult than ever. Effectively communicating with HCPs requires a more personalized approach.


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