Q4 2012 North American Email Trends and Benchmark
Email continues to play a vital role in the marketing mix. The channel not only drives strong ROI in customer acquisition, but it increasingly powerful to engage consumers. Marketers looking to make an impact among subscribers are increasing their use of triggered messaging.
According to the Q4 2012 North America Email Trends and Benchmarks report, Triggered messages resulted in a 70.5% higher open rates and 101.8% greater click rates when compared to Business As Usual (BAU) messages in Q4 2012.
It’s every marketers’ dream to know their customers’ behavior to create enhanced customer experiences. And marketers can easily turn this strategic vision into a reality by leveraging predictive models. Predictive models provide insight into the minds of your customers and their shopping habits and preferences.
To be a successful marketer, it is crucial to understand your customers and their marketing preferences. But what’s equally important is the need to create unique, engaging experiences. What’s the best way to accomplish this? By integrating digital analytics into your marketing programs. There are so many components that impact the customer experience. To resonate and be effective, marketers must focus on those that they can control to enhance the customer experience.
Pull the Trigger
Epsilon, the global leader in delivering direct-to-consumer connections that drive business performance, and Email Institute, the Epsilon-powered email best practices destination, released the Q3 2012 North America Email Trends and Benchmarks report.