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Data Onboarding:The Key to a Successful Marketing Kingdom
You have a treasure trove of information in your CRM and prospect databases, but that information is often silo’d. This webinar will help you understand the need to bridge the gap between offline and online marketing strategies to adopt a more integrated view of your data.
Q4 2012 North American Email Trends and Benchmarks
Q4 2012 North American Email Trends and Benchmark
Email continues to play a vital role in the marketing mix. The channel not only drives strong ROI in customer acquisition, but it increasingly powerful to engage consumers. Marketers looking to make an impact among subscribers are increasing their use of triggered messaging.
According to the Q4 2012 North America Email Trends and Benchmarks report, Triggered messages resulted in a 70.5% higher open rates and 101.8% greater click rates when compared to Business As Usual (BAU) messages in Q4 2012.
Mysteries Unlocked – Predictive Models are Ready for Use
It’s every marketers’ dream to know their customers’ behavior to create enhanced customer experiences. And marketers can easily turn this strategic vision into a reality by leveraging predictive models. Predictive models provide insight into the minds of your customers and their shopping habits and preferences.
How Digital Analytics Drives the Customer Experience – Part I
To be a successful marketer, it is crucial to understand your customers and their marketing preferences. But what’s equally important is the need to create unique, engaging experiences. What’s the best way to accomplish this? By integrating digital analytics into your marketing programs. There are so many components that impact the customer experience. To resonate and be effective, marketers must focus on those that they can control to enhance the customer experience.
Q3 2012 North American Email Trends and Benchmarks
Pull the Trigger
Epsilon, the global leader in delivering direct-to-consumer connections that drive business performance, and Email Institute, the Epsilon-powered email best practices destination, released the Q3 2012 North America Email Trends and Benchmarks report.
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