CONNECTING RETAIL CONSUMER CHANNELS
With high expectations and an abundance of options, today’s consumers can shop how, when, and wherever they prefer—online, on the phone, in a cab, or in their favorite store. Personalizing these interactions when and where consumers want is the top priority for retailers today.
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Email continues to thrive as a vital touchpoint in the customer journey.
However, the number of touchpoints is constantly expanding. Consumers today engage with brands via email, social media, online display, websites, mobile, in-store displays and more at various stages of the marketing funnel.
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Building long lasting brand loyalty
Consumers are interacting every second, of every day with technology that connects them to friends, family, and their favorite brands. Leverage the excitement and opportunities of this digital age.
Download our latest report and infographic to learn about:
- Leveraging the excitement and opportunities of this digital age
- Marketing to the individual
- Closing the gap on customer expectation
During the month of February, we monitored the marketing campaigns across all channels that were inspired by the events in Sochi, Russia.
Our Winter Games 2014 Look Book highlights the best campaigns of the Winter Games, and reveals why our judges thought these brands' tactics placed them on the podium. You'll learn how: