So Much More Than a Store
Retailers must work smarter to attract shoppers by enhancing their in-store experience. Brick-and-mortar retail is rapidly becoming more about experiences, unique environments, education and offering additional services.
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Lessons in Transformation, Culture, and Technology from the Global 1,000
New research published by Econsultancy, and in partnership with Epsilon, takes a in-depth look at how Global 1,000 enterprises are responding and adapting—or not—to the challenges of the digital evolution.
Insights from this exclusive report:
Create Positive Experiences
Leverage marketing data and use it as the foundation of your email strategy. Let the data tell you how, when, what and who to communicate with to ignite customer connections and deliver exceptional brand experiences.
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Find out the latest retail trends that can help you deliver a richer consumer experience and improve ROI
- Which social media outlet is scoring points for referral traffic and driving sales
- Which target demographic overwhelmingly prefers self-checkout options
- Which tactic, already popular in the U.K., is gaining ground in the U.S.
- 5 quick tips for managing social media issues
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CONNECTING RETAIL CONSUMER CHANNELS
With high expectations and an abundance of options, today’s consumers can shop how, when, and wherever they prefer—online, on the phone, in a cab, or in their favorite store. Personalizing these interactions when and where consumers want is the top priority for retailers today.
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