Buck the Trends
Epsilon’s latest Email Trends & Benchmark Report reveals higher open rates mixed with declining click-through rates.
However, a deeper look at the metrics reveals:
• Which industry sectors are getting it right with high click-to-open rates
• The best and worst performing email message types
• The metric that shows marketers are getting better at keeping subscribers engaged
How to invest your assets to obtain the best ROI
As a consumer products manufacturer, you face mounting pressure from retailers to improve your product sales. You’re in a constant battle for shelf space, and you must justify your brand. While you may concentrate on achieving your sales volume goals, that threshold don’t help you understand where to grow other areas of your business to capture a greater share of wallet.
From Mass Communication to Individual Conversation
Today's consumers have more options than ever for receiving and viewing their email. As technology and devices evolve, it is important that marketers understand how best to connect with and engage customers. With all the variables that affect and drive email response, it's critical that marketers learn how to effectively target the right person at the right time.
Fill out the form to the right, or click submit to download the infographic and whitepaper.
Triggered Email Click Rates Outperform Business As Usual Across Industry Categories
Epsilon, the global leader in delivering direct-to-consumer connections that drive business performance, and Email Institute, the Epsilon-powered email best practices destination, today released the Q1 2013 North America Email Trends and Benchmarks report. The report shows email open rates continue to increase quarter over quarter and year over year as consumers engage with email at any time and from any location via mobile devices.