Email Marketing Lessons from 2009 and How to Apply Them in 2010
Epsilon's Email Trends and Benchmarks Annual Wrap-up
Epsilon's Email Marketing Lessons from 2009 and How to Apply them in 2010 is a complete review and analysis of the 2009 North America Email Trends and Benchmarks and how to apply lessons learned in 2010. The analysis is compiled from over 30 billion emails sent by Epsilon in 2009, across multiple industries and hundreds of clients.
Also available from within the Webinar is a copy of Epsilon’s latest Email Trends and Benchmarks Report, broken out by 13 major industries.
Real-Time Messaging: Customer Engagement 101
New Customers, New Messaging, New Opportunity ... All in Real Time
In an age when consumers are able to interact in many channels and receive relevant information twenty-four hours a day, seven days a week, marketers must capitalize on each and every interaction; real-time messaging is the tool to do just that and more. As a customer engagement vehicle, real-time messages deliver immediate one-to-one communications that are targeted, relevant and timely.
The Multichannel Integration Imperative: 15 Actionable Ideas You Can't Afford Not to Know
The customer is in control of the shopping experience. So how can marketers improve the customer experience while also driving sales? Effectively using the data you have as well as capturing other key data is key to success. Learn from Epsilon's expert retail marketers - strategies and stories for improving the shopping experience for customers and grow sales.
Q4 2009 North America Email Trends and Benchmarks Results
Over 30 Billion Served
Epsilon's Q4 2009 North American Email Trends and Benchmarks is a complete review and analysis of 2009 results and how to apply lessons learned in 2010. The analysis is compiled from over 30 billion emails sent by Epsilon in 2009, across multiple industries and hundreds of clients.
Also available from within the Webinar is a copy of Epsilon’s latest Email Trends and Benchmarks Report, broken out by 13 major industries.
Building Brands One Inbox at a Time: An Inside Look at Email Marketing for the Consumer Packaged Goods Industry
And You Think the Cereal Aisle is Crowded!
Buy Now! 10% Off! New and IMPROVED! Every day your customers are inundated with company marketing messages touting everything from the best peanut butter to miracle diet pills. Research shows that permissions based email from CPG companies positively enhances the company’s reputation and generates loyalty to its brands. But how do you get your brand message to the forefront and get relevant messages to your consumers?
Some strategic insights include:
- 91% of respondents that receive permissions based email from CPG firms say that email is a great way to learn about new products.
- 91% of the respondents downloaded or printed a coupon.
- 76% tried a new product for the first time.
- 67% researched retail locations that carry the product.
Fall 2009 Email Gallery Look Book
Venture into the gallery and take a stroll through a collection of the best of the best - emails from a multitude of industries, with insightful commentary from Epsilon experts. What creative caught our collective eye? Which subject lines were pithy and resonated with customers? What email program hit the mark? How can your emails become the talk of the industry? The answers to these pivotal questions and more are waiting inside.
Marketing to Millennials
One size doesn’t fit all. Target your target.
Are you limiting your marketing efforts? Research has shown that millennials (ages 18-25) around the globe communicate across all online platforms, giving marketers multiple points of engagement. Results from Epsilon’s Global Consumer Email Study of over 4,000 consumers shows that millennials differ from other age groups when asked about their choice of primary online form of communication. Another significant finding of the study is millenials receptivity to frequent permission-based emails. This can significantly impact a marketer’s bottom line by effecting online and offline behaviors.
In this report you will learn:
- How to tailor your marketing efforts
- Leveraging campaigns across multiple interactive channels
- Differentiating usage of media across consumer age categories
Q3 2009 North America Email Trends and Benchmarks Results
Testing, targeting and personalization - 2010 Marketing Mantra
As the economy struggles to rebound and we enter the fourth quarter, a look at the 2008 Holiday Season will be a valuable guide for the season fast approaching. Successful tactics include free shipping and sales as well as a viral promotion such as “My Wish List” and forward-to-a-friend. Regardless of the strategy, the same email best practices remain critical.
Holiday Trends and Benchmarks
Naughty or Nice - Santa isn’t the only one checking his list twice this year
This year, it will be the upmost importance to understand previous holiday season consumer behavior, both good and bad (just like Santa). Wary and procrastinating consumers are clicking through and making purchases, enticed by deals and bargains.
Holiday season marketers are competing for consumers’ attention in a difficult economy. It is vital to your campaign to incorporate data and analytics, and test strategies to make the most of your marketing spend and break through the message clutter.
Measuring the Value of Email Marketing for the Financial Services Industry
Common Cents Email Marketing Campaigns
Today’s headline reads, “Glimmers of hope in the economy. That’s no doubt much needed positive news in these tumultuous times. As a financial service provider, you need a cost effective and expeditious way to reach customers regularly with communications that provide relevant and valuable information. Eight out of 10 respondents who receive email marketing from financial institutions say that it is a “great way to learn about new products”.
Top Reasons consumers subscribe to permissions based email from financial services companies:
- 75% want to receive e-statement notifications.
- 74% want to receive account alerts such as statement ready, fraud protection, overdraft, etc.
- 69% want to receive personalized content based on their website activity, past investments, etc.
