Recharging Credit Card Marketing to Meet Evolving Consumer Expectation
Create one-to-one conversations and long term relationships with your customers.
Lead the charge! According to a recent study by Epsilon, more than half of consumers surveyed were unsure of what credit card company they were going to use when opening up a new account. This represents a huge opportunity for credit card marketers to engage these undecided consumers.
The Art of the Subject Line
Back by popular demand!
It has been a year since Epsilon shared with you the fundamentals of subject line creation and testing. The Art of the Subject Line reviews findings from our analysis of more than a billion emails, instructions on how to build or fine tune your subject line testing program, and specific proven subject line factors that have worked for our clients that are a must to consider testing for your own email marketing program.
Finding the Right Channel Combination: What Drives Channel Choice
Marketing By The Numbers
The meteoric rise of Facebook may make for a good Hollywood movie script, but savvy marketers know the reality of today's marketplace is as follows: For the receipt of marketing communications, consumers continue to rely on proven sources such as brochures, flyers, newspapers, friends and family as they gradually start to integrate new sources that include online forums, blogs and mobile.
Six years after the launch of Facebook, North American consumers in the valued 18-34 year-old demographic prefer by a wide margin to learn about marketing offers via postal mail and newspapers rather than online sources such as social media platforms, according to national survey research from ICOM, a division of Epsilon Targeting.
Holiday Planning 2010
The holiday months are traditionally marked as the top potential revenue earners of the year. Now is the time to prepare to make the 2010 Holiday Season exceed expectations.
The Big Ask: Opt-In Strategies for Mobile Campaigns
The mobile device is a consumer’s most personal piece of technology, and one whose use is growing exponentially. More than 90% of the U.S. population has a mobile device. In fact, in the U.S. today, mobile phone penetration exceeds cable television, internet access and PCs in the home. It is often the first thing a person looks at upon waking and the last thing they look at before going to sleep.
Holiday Trend Report 2010
Merry Marketing Tips
According to Epsilon’s Holiday Trend Report, creating a unique experience for customers across multiple channels will help marketers break through the clutter during the 2010 holiday season. Based on analysis of the 2009 holiday season, the research examines channel-specific trends, days of the week and weeks that were best for reaching consumers and how these trends compare to previous years.
Tips for multichannel marketers as they plan for the 2010 Holiday Season:
Mobile Marketing Best Practices
Keys? Check. Wallet? Check. Mobile phone? Check.
You never leave home without your mobile phone, and neither do your customers. Mobile is no longer an emerging channel in the marketing landscape, it's a must have reality.
Did you know:
Q1 2010 North America Email Trends and Benchmarks
Epsilon and the Email Experience Council released the Q1 2010 North America Email Trends and Benchmarks Results. The email channel remains a valuable means of communication for both marketers and consumers alike. With consistent performance in the early part of 2010, email will continue to be a crucial component of multichannel marketing campaigns that drive a more engaged customer. The best way to take advantage of this tool is to listen to customers – understand their preferences, behavior, wants and needs. With all of this relevance drawn from customer intelligence, communications can be tailored and delivered across channels to drive desired behavior for marketers and provide the most relevant information for consumers.
Tackling the Hot Trends in Customer Loyalty - Experiential Rewards and Cause Marketing
Research shows that there are nearly two billion memberships in U.S. Loyalty programs with the average household belonging to 14 programs but only actively participating in 6.2*. The saturation of loyalty offerings means that competition for consumer participation and share of wallet is at an all time high. Loyalty marketers are faced with the pressure to innovate in order to keep pace or risk getting lost in the mix.
2008 Q4 Email Trends and Benchmarks
Scrub a Dub Dub
Clean up and scrub your email lists to improve deliverability rates as well as your reputation. Be aware that as a marketer you’re competing for email inbox space with every other email marketer and not just traditional competitors in your industry. Epsilon’s Q4 Trends and Benchmarks revealed email campaigns are impacting multichannel sales and increasing loyalty among consumers.
Additional findings in the Report:
- Email performance by industry
- Q4 2008 Deliverability, Open and Click Rates
- Recommendations to drive ongoing email performance
