Prepare for 2013: 10 B2B Marketing Trends and Developments

Author:
Uri Bar-Joseph
Source:

"The past cannot be changed, but the future is yet in your power"—or so goes an old saying. As a history major, though, I can tell you that it's much easier to rewrite history than it is to leave an impact on or to predict the future. Still, in the spirit of prediction season, I offer here 10 trends of 2012 that I think will grow even more prominent in 2013. 1. Digital marketing will continue to grow It's pretty obvious to just about everyone that digital marketing is becoming the main channel for demand generation. But despite the adoption levels of digital marketing, there's still a lot more upside....

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