Personalization: The Next Saga in Video Marketing

Elyse Drupre

Each month, according to stats from YouTube, consumers watch more than 4 billion videos on the site and every minute yields 72 hours of freshly-uploaded content. Marketers, having already gotten used to the idea of online video as a broadcast channel, are now tentatively evolving their video strategies to create more personalized, targeted experiences.

“You're broadcasting one message to as many people as possible, [and] you're trying your hardest to get as many people to watch it. That's traditionally the way enterprises have used video up to now,” says Daniel Sevitt, director of marketing at Idomoo, which sends personalized video messages to consumers on behalf of brands.

By tapping into a client's pool of customer data...

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