Five Reasons For Marketers To Be Thankful
As the marketing revolution barrels ahead, I know at times, many marketers feel like modern-day explorers, apprehensively setting foot in a new and foreboding landscape. But next week, while you’re enjoying some well-deserved time off with your family and friends, please take a moment to reflect on how far we’ve all come. Remember, Thanksgiving originally commemorated making it through a long, difficult year, and in that same spirit of celebrating and giving thanks, let’s take a look at some of the new strategies that are helping us not only survive, but thrive in the new world of marketing.
As a CMO, I’m grateful that our marketing teams can now:
Harvest big data. It’s time to stop thinking of big data as...