Email-Social Integration: Past, Present and Future

Author:
Loren McDonald
Source:

I have been working to encourage more email marketers to integrate email and social for at least five years (and writing about it since 2009). Where are we now in 2013? The results are all over the board.

Some email marketers coordinate their email and social media so that each channel helps the other be more engaging and valuable to subscribers and followers and better achieve marketing goals. Others make a token effort by including a few social network icons in their email templates. The rest treat email and social like...

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