Back To Our Roots For Successful Marketing

Laura Patterson

As early as the twelfth century the words "marchiet," "mercado," and "market" emerged to refer to a specific place “for the buying and selling of livestock and provisions." It wasn’t until the mid-1500s that "market" became a verb reflecting the “process of moving goods from producer to consumer.” By the late 1800s the word "marketing" was being used to reflect the advertising and selling of goods and services.

Over the past 200 years the discipline of marketing has continued to evolve. Competition has expanded and intensified. Customers have moved into the driver’s seat. Marketing has had to become more sophisticated and incorporate more complex channels. But one thing has remained the same: the root word “market” is still key to our success.

As a process and a profession...

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