2013: The Year of Reinvention

Jack Aaronson

Happy new year, everyone! I hope that your mantra this year will be simple: reinvention. Last year I felt like the web part of the industry was kind of boring. It was the mobile/app space that saw the most innovation and improvement. But I'm hoping that in 2013 companies will take a look at what they do online and start reimagining and reinventing so this component of their multi-channel presence is as compelling as the newer, sexier pieces of the user experience.

Can it be done? Of course it can be. Let's look at a couple companies that are doing this offline already, and see how they're changing a very old industry to be exciting again...

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