13 Marketing Tips for 2013

Robert Passikoff

The New Year 2013 approaches. And as everyone knows, the number 13 holds great symbolism. But for marketers and brand managers who want to look beyond the horizon, Robert Passikoff, president of loyalty marketing firm Brand Keys, identifies 13 critical marketing trends for 2013:

1. The Expectation Economy
Over the past decade, customer expectations have increased on average by 28%. But brands in all categories overall have kept up by only 8%, which anyone at the checkout counter can tell you is an awfully big gap between what brands offer and what customers desire. Accurate measures of real, often hidden, expectations provide significant advantages to brands that understand their value and point to how to delight customers...

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