10 Trends That Will Shape Our World in 2013


JWT, one of the world's best-known marketing communications brands, has released its eighth annual forecast of key trends that will drive or significantly impact consumer mind-set and behaviour in the year ahead.

According to the forecast, we'll see everyday objects become smarter as technology gets embedded into everything from eyeglasses to socks to bikes, helping us to measure, navigate and augment the world. At the same time, our smartphones will become de facto fingerprints as they evolve into wallets, keys, health consultants and more - our identity all in one place. The forecast also puts a spotlight on health, with two separate trends...

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