Mobile Video Tops In Asia-Pacific, U.S. Lags

Author:

Wayne Friedman

Source:

Faster mobile video and video on tablet PCs were born in the U.S. and European markets -- but other countries in Asia-Pacific, Africa, and the Middle East look to grow more rapidly with these technologies among consumers.
 
For example, during March 2010, when it comes to mobile video usage, the Asia-Pacific countries over-index the world as a whole, scoring 145. Middle East, Africa and Pakistan were next at 136;followed by Latin America, at 118. Way down the list are the European Union countries at a 55 index and North America at 45. This is according to a recent global study done by Nielsen.
 
Nielsen says some usage may be the result of a lack of other screens available on those markets -- traditional TV, desktop and laptop computer screens. It also relates to video consumption at work -- where some of the same indexes apply to territories.
 
Asia-Pacific countries over-indexed to a 128 number in mobile video usage at work. The Middle East, Africa and Pakistan came in with a 119 number; Latin America was at 112 -- and far down the list were the European Union and North America, at a 60 index each.
 
Mobile video usage continues to trend higher among ...
 
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