Marketing Lessons From A Mr. Grinch

Doug Chavez

“He puzzled and puzzled till his puzzler was sore. Then the Grinch thought of something he hadn’t before. Maybe Christmas, he thought … doesn’t come from a store. Maybe Christmas, perhaps, means a little bit more!”

The holiday shopping blitz certainly started early this year. In fact, I think I may have seen the first Christmas ad in store as early as October. The positive side of this -- maybe those marketers are just trying to keep Christmas all the year.

As the curtain readies to come down on 2012, I have been thinking about some of the topics we’ve discussed this year and what innovations we have been able to tap into -- almost like the few cherished presents we get at Christmas during Hanukah, Kwanzaa or even Festivus. The past 12 months have seen many innovations from companies such as Apple, Microsoft, Amazon, HP, movie studios as well as from brand marketers, agencies and ad-tech companies. And each time we...

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