The Social Sphere of Students: College Kids Can Reach 671 Consumers

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A few weeks ago, MediaPost wrote about a new "University of Media" study, conducted by Mindshare's Business Planning group in partnership with Alloy Media + Marketing and Brainjuicer. The study found that an average US college student has exactly 87 email contacts, 146 cell phone contacts, and 438 friends on social networks. The study aimed at finding out the consumer behavior and media exposure among college students aged between 18 and 24. It threw light on the interesting fact that, while college going boys have more email and cell phone contacts, it is their female counterparts who boast of a...