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For the last 6 months or so, we’ve all seen numerous posts about social media and email marketing crop up all over the web. There’s no doubt that the two “channels” are capable of using sibling-power to maximize engagement, but there are barriers – email content is not as accessible as it could be, needs to be, and if it doesn’t improve then email might be in for a tough ride in the long run.
Currently, some companies are trying to make the most of making their email content, by making is shareable. They do this similarly to how most websites do this, by having a clear list of social networks that the content can be shared on. If you click on the ’share’ button, you’re taken to your Facebook/Twitter/Digg etc and pre-populates your status-field with a link to the content and usually some text that can be changed before posting. Toys ‘R Us do this well...
