Mobile Email: Smartphone Numbers and Market Share

Author:

Mark Brownlow

Source:

After flattering to deceive for so long, the mobile web appears to have finally arrived. Thanks in large part to the iPhone.
And with it comes mobile email. For example:

• An October 2009 report from the Radicati Group suggested there were 139 million mobile email users in 2009. It predicts this number to rise to over 1 billion mailboxes by the end of 2013.
• The 2009 Australian Mobile Phone Lifestyle Index revealed that 36% of Australian mobile phone users had accessed email via their phone.

The associated challenge for email marketers is not what it once was.
We used to panic about cumbersome mobile email software with HTML allergies, but this issue is receding as email users continue to gravitate to smartphones. Indeed, there is some suggestion that it’s the spread of smartphones that is driving the growth of mobile email...