Five Bets On How Digital Marketing Will Change in 2013

Will Margiloff

2013 will be a pivotal year for digital marketers with significant shifts taking place with how we reach consumers. OK, we say that about every year. But this year its true, honest! Most of the shifts transforming our business have already been set in motion, so 2013 is the year a lot of them become real as we move toward a more integrated and efficient marketing world. Here's what to expect from the next twelve months:

The age of the PC is over, so get used to it.

While calls about the demise of the PC ring about as hollow as those for the death of the TV Upfronts, 2013 will mark a true pivot point when the market penetration of smartphones and tablets will finally cause ...

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