Why Mobile Email Templates Need to Disappear

Adam Steinberg

For the past year, digital marketers have been trying to come to grips with the fact that 35 percent of all emails are viewed on mobile devices and tablets. Marketers are asking questions such as:

  • How do I create an email template that looks great on an iPhone or Android device?
  • How do I know when a user is opening my email on a smartphone so I can send an email with the proper design?
  • How do I create design templates for each type of device?

At the crux of these questions is an ambitious goal: ensuring customers have the best possible user experience any time they open your email — on any device....

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