Why Email Mobile Banner Ads Don't Have a Little 'X' in the Corner
Fat fingers. We all have them.
Fat fingers are probably responsible for half of all mobile banner clicks. When that free-app-supporting-interrupting-your-app or game-session-banner-ad shows up, it's highly unlikely that you're going to click on it. After all, less than one-tenth of 1 percent of all mobile banners get clicked on.
When you see a pop-up mobile banner ad, what is your reaction?
You react the same way everyone does - you click on it, of course.
But are you clicking on the ad? Or are you actually clicking on one piece of it...