Pharma Ads Get Lift In Mobile Games

Author:
Mark Walsh
Source:

Mobile gaming and pharmaceutical ads may seem to be an unlikely combination, but new data from Jumptap shows that pharma ads running in games on its ad network saw the highest increase in click-through rates of any ad category in November.

Click rates for pharma ads increased 315% in mobile game apps compared to rates for the category on average. Click rates for ads run by game companies also did well, increasing almost 200%. Rounding out the top-five...

Tags: Mobile
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