|
Source:
|  |
Over the past two years we've been asked by almost every client, "Do we need a mobile version of our emails?" As an interim solution, most major brands host a text version of their email -- and occasionally you'll see some light html formatting or a thumbnail of the email creative, like this.
This strategy was meant to serve as a band-aid approach until there were further developments in technology. Two years ago, only the iPhone could render html in the inbox at all. BlackBerry had been the smartphone of choice for business professionals, leaving folks in the BtoB space to assume that their audience was limited to text-only emails.
In 2009 and 2010 we've seen the emergence of several smartphones, including the BlackBerry and Android, capable of rendering html. As of Q3 2009 there have been 41 million smartphones sold globally, increasing the likelihood that...
.jpg)