Marketers Tab Mobile Optimization the Year’s Most Exciting Digital Opportunity

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MarketingCharts staff

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Presented with a list of digital-related opportunities and asked to name the three most exciting for their organizations this year, 43% of digital marketers pointed to mobile optimization, according to [download page] a new Econsultancy study produced in association with Adobe. Mobile optimization – which the report refers to in part as the need to make every digital experience work well on any device in any location – took top honors from last year’s leader, social media engagement, which tumbled from 54% to 35% of respondents.

Targeting and personalization, a new option this year ...