Few Multichannel Shoppers Started Their Holiday Purchase Journeys On A Mobile Phone

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When asked the first step they took in researching and/or shopping for a product this past holiday season, just 6% of multichannel shoppers surveyed by ForeSee [download page] said they visited the company’s website, mobile site, or mobile application using a mobile phone. But, 21% ended up visiting a company website or app using their mobile phone at some point during the purchase journey, equal to the proportion who visited the company’s...

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