Festive Mobile and Social Media Strategies for Your Email Marketing Campaigns

Author:
John W Hayes
Source:

As the rest of the world begins to wind down for the Christmas holidays, us email marketers start to worry about how we are going to engage with people over the extended festive break.

We all know there is a huge opportunity for marketers to tap into during the holiday period (with Boxing Day in particular being one of the busiest online shopping days of the year). But with so many people away from their office desks and perhaps not checking their work emails as regularly as they normally would, you might be beginning to wonder...

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