Email Not Dead Yet: Study

Author:

Ken Magill

Source:

Amid all the talk that social media will kill email comes a survey saying people apparently aren’t quite ready to let it die just yet.
Sixty two percent of respondents to a recent survey commission by marketing software firm smartFOCUS reportedly said email was their preferred channel for receiving marketing messages.
 
Direct mail—another marketing medium that’s supposedly gasping for air—came in at No. 2, with 23% of respondents saying it was their preferred channel for receiving marketing messages...